Not Converting? Fix Your Mobile Issues
If you’re not seeing ecommerce conversions on your website, it may be tempting to throw money at more ads. However, the solution may be simpler...
Blog, News & Ideas
You Can’t Wait Until Busy Season To Start Advertising
Each year, I see local businesses get very serious about their advertising during the holiday season. However, the truth is that you need to cement...
Content Marketing with AI Writing Tools
I saw a video recently of a college professor yelling at his students in class because 50% OF THEM used artificial intelligence to write their...
Service Businesses Should Use Proper Landing Pages To Increase Marketing Success
Using the right kind of "landing pages" can make a big impact on your advertising campaigns. So what's a Landing Page? What's A Landing Page? Most strong...
The Easiest Ways To Reach Your Most-Likely Customers
Digital marketing offers many interesting ways to advertise to customers. Theres SEO, google ads, social media posting, social media ads, email marketing...
Understanding Google Performance Max Ads
Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad with an optimal bid to maximize campaign...
Creating Your Marketing Plan (3 Phase Process)
A simple 3-step process to organize your digital marketing plan....
5 Biggest Instagram Challenges Businesses Face
According to Hubspot's recent article, these are the 5 biggest challenges that businesses face when working with Instagram. What do you think? 1. Knowing which hashtags...
Allocating Your Marketing Budget
One of the most common questions I'm asked is how a local business should spend their advertising dollars. Here's my recommendation....
Should You Hire A Digital Marketing Company?
Choosing a digital marketing agency to advertise your business is a big decision. There are a number of factors involved in choosing the right one....
The 5 Pillars Of Marketing
There are 5 different key areas of digital marketing that business owners need to leverage in order to be successful online. Learn about them here....
Repetitive Long-Term Branding
Much of the marketing battle is simply having people remember your name. In an age where people consume information at a rapid fast rate, it’s rare...
Retargeting: The Most Essential Component Of Your Digital Marketing Strategy
If you’re a company selling products online or promoting yourself online, you need to be running retargeting ads. If not, you’re reaching only a small...
Understanding the Buyer Journey For Marketing Success
There are specific steps that a buyer takes from the time they meet your brand to the time they purchase your product. This is called...
Mike Hauben featured in InStore Magazine’s expert article!
I'm proud to have been featured in a great article by InStore Magazine, titled Everything You Need To Know To Develop Your Next Website. InStore is...
Today’s Proven Marketing Tactics
2022 is almost here, and many local businesses are looking at this year as their big breakout. So how can we leverage all the digital...
Google Ads vs Social Media Ads: Core Strengths
Google Ads and Social Media ads are the two most important types of marketing for retailers. However, choosing which one to focus on can be...
Google Ads vs. SEO – What’s Better For Your Small Business Right Now?
All businesses should be fighting like hell to rank as high as possible on Google. It doesn't matter if you're a B2B company, a local...