If you’re not seeing ecommerce conversions on your website, it may be tempting to throw money at more ads. However, the solution may be simpler – optimize your website better for mobile devices.
It’s not OK for your website to load slowly. It’s the biggest factor as to how long someone browses your site. It’s also very problematic to have a site that makes visitors jump through too many hoops or asks too many questions during the checkout process.
Here are 3 mobile optimization tips that could help your site.
1. Improve Page Speed
The most obvious place to start is improving the page speed of your website.
Most website platforms have a plugin or two that can speed up a few basic things on your site. However, there are also companies who specialize in speeding up websites that you can hire.
Check out gtmetrix.com and PageSpeed Insights to show you what areas of your site can be improved to make your site faster.
Your web host and website platform are two other big factors. If you have a crappy web hosting plan, you just may be maxed out as to what you can achieve on that plan.
A quick way to improve your page speeds is to make sure that every graphic on your site is in WebP format. Jpegs and PNGs used to be the standard file type for graphics online, but WebP is the preferred file type now because they’re made to load very fast on mobile devices.
2. Call-Based CTAs throughout your site
Many companies have forms on their website where their visitor can request information or to schedule an appointment. This makes total sense.
However, most people on your website are browsing on their phones. It may be counterproductive to invite someone to fill out a lengthy contact form.
Don’t get rid of the forms on your site – they’ll be used by people who have the time/patience to fill them out. But many people will prefer clicking a button to call you instead, so make sure to include those “call us” buttons throughout the site.
3. Easy Navigation
It sounds incredibly obvious to some, but I’m amazed how many jewelers make it complex to find the right product on their site.
Your website has to have brain-numbingly simple navigation.
A previous client of mine had a “New York City” themed design. They insisted on using New York City landmarks as their navigation button names. This was a very creative but bad idea, because nobody is going to want to click around all these different buttons to figure out what page they’re going to end up on.
By organizing their menu like that, they made it an awful experience for their visitors.
Make it as simple as possible for your visitors to find what they want.
This also means having filters on your product pages so visitors can find precisely what they want.