You Can’t Wait Until Busy Season To Start Advertising

Each year, I see local businesses get very serious about their advertising during the holiday season. However, the truth is that you need to cement your brand in the consumers head BEFORE the busy season. Your brand need to be top of mind by the time the holidays hit.

One great way to do this is with Google Display Ads. These type of ads are high volume and you usually pay a very low cost per 1,000 impressions. They’re meant to kind of “flood” the internet with your logo and branding so lots of people start remembering your brand. Of course, these ads are clickable and will bring people to your website. But the truth is, most people never click on ads. They’re really meant to solidify your logo, message, and products into your consumers head.

These ads can be set up right from within your Google Ads account. You’ll just need to make sure you have the graphics designed in the right sizes.