Creating Your Marketing Plan (3 Phase Process)
A simple 3-step process to organize your digital marketing plan....
Allocating Your Marketing Budget
One of the most common questions I'm asked is how a local business should spend their advertising dollars. Here's my recommendation....
Should You Hire A Digital Marketing Company?
Choosing a digital marketing agency to advertise your business is a big decision. There are a number of factors involved in choosing the right one. In this video, Mike explains the core things to look for in a marketing agency....
The 5 Pillars Of Marketing
There are 5 different key areas of digital marketing that business owners need to leverage in order to be successful online. Learn about them here....
Repetitive Long-Term Branding
Much of the marketing battle is simply having people remember your name. In an age where people consume information at a rapid fast rate, it’s rare that anyone ever buys anything - let alone pays attention to you - right away. That’s why it is so important to constantly show your ads to your audience online. Potential customers usually need to hear about your business for a while before they purchase. Some businesses don’t need long-term...
Retargeting: The Most Essential Component Of Your Digital Marketing Strategy
If you’re a company selling products online or promoting yourself online, you need to be running retargeting ads. If not, you’re reaching only a small fraction of your revenue potential....
Understanding the Buyer Journey For Marketing Success
There are specific steps that a buyer takes from the time they meet your brand to the time they purchase your product. This is called the “buyer’s journey”, and it’s essential to understand this if you want your digital marketing to pay off. The buyer’s journey is typically broken down into five distinct stages: Problem-Aware Solution-Aware Consideration Decision/Purchase Post-Purchase 1. Problem-Aware “My hand hurts” In this first stage, consumers are aware that they have a problem that requires resolution. In search of...
Mike Hauben featured in InStore Magazine’s expert article!
I'm proud to have been featured in a great article by InStore Magazine, titled Everything You Need To Know To Develop Your Next Website. InStore is a very large magazine for retailers, and I'm honored to have been able to share my insight along with some other top digital experts. Click here to read the article! ...
Today’s Proven Marketing Tactics
2022 is almost here, and many local businesses are looking at this year as their big breakout. So how can we leverage all the digital tools available to make that happen? In this article, I'll review the most common (and powerful) online marketing channels available and give a few tips on how to make them work for you. Website Although your website isn't a "marketing channel", I felt it was important to put this first....
Google Ads vs Social Media Ads: Core Strengths
Google Ads and Social Media ads are the two most important types of marketing for retailers. However, choosing which one to focus on can be a tough decision. In this article, I’ll review the primary strengths and benefits of each type of ad platform to help you decide. Each ad platform has different strengths and weaknesses which cater to different objectives. You’ll probably want to consistently run ads on Google as well as Social...