If you’re not seeing ecommerce conversions on your website, it may be tempting to throw money at more ads. However, the solution may be simpler - optimize your website better for mobile devices. It’s not OK for your website to load slowly. It’s the biggest factor as to how long someone browses your site. It’s also very problematic to have a site that makes visitors jump through too many hoops or asks too many...
Each year, I see local businesses get very serious about their advertising during the holiday season. However, the truth is that you need to cement your brand in the consumers head BEFORE the busy season. Your brand need to be top of mind by the time the holidays hit. One great way to do this is with Google Display Ads. These type of ads are high volume and you usually pay a very low...
I saw a video recently of a college professor yelling at his students in class because 50% OF THEM used artificial intelligence to write their essays. Needless to say, Programs like ChatGPT are here to stay and will make huge impacts for content writing. The change is good news so long as the content provides value to people. Writing content manually unfortunately takes time, and time is the most valuable commodity a person can have. Some...
Using the right kind of "landing pages" can make a big impact on your advertising campaigns. So what's a Landing Page? What's A Landing Page? Most strong marketing campaigns have three core components: The Initial "Lure" - This is the ad or piece of content that got someone to the landing page on your website. The Right Landing Page - Once someone clicks on that initial lure, they're brought to a page on your website that was...
Digital marketing offers many interesting ways to advertise to customers. Theres SEO, google ads, social media posting, social media ads, email marketing...
Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad with an optimal bid to maximize campaign performance. An advertiser selects a marketing objective and then chooses the conversion goals that support the objective. To ensure that your campaigns are optimized to drive the best ROI through automation, assign more than one goal and different values to conversion to a single campaign. With a focus on...
A simple 3-step process to organize your digital marketing plan....
According to Hubspot's recent article, these are the 5 biggest challenges that businesses face when working with Instagram. What do you think? 1. Knowing which hashtags to use – and how many. Hubspot recommends avoiding enormously popular hashtags, and instead focusing on more specific keywords. "Even though niche hashtags have fewer posts, they typically have a more dedicated community following them". Additionally, their report explains that using lots of hashtags doesn't seem to hurt post performance....
One of the most common questions I'm asked is how a local business should spend their advertising dollars. Here's my recommendation....
Choosing a digital marketing agency to advertise your business is a big decision. There are a number of factors involved in choosing the right one. In this video, Mike explains the core things to look for in a marketing agency....