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Long Island Web Design & Digital Marketing Pros

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Service Businesses Should Use Proper Landing Pages To Increase Marketing Success

Using the right kind of "landing pages" can make a big impact on your advertising campaigns. So what's a Landing Page? What's A Landing Page? Most strong marketing campaigns have three core components: The Initial "Lure" - This is the ad or piece of content that got someone to the landing page on your website. The Right Landing Page - Once someone clicks on that initial lure, they're brought to a page on your website that was...

March 7, 2023
Mike Hauben
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Understanding Google Performance Max Ads

Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad with an optimal bid to maximize campaign performance. An advertiser selects a marketing objective and then chooses the conversion goals that support the objective. To ensure that your campaigns are optimized to drive the best ROI through automation, assign more than one goal and different values to conversion to a single campaign. With a focus on...

September 14, 2022
Mike Hauben
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5 Biggest Instagram Challenges Businesses Face

According to Hubspot's recent article, these are the 5 biggest challenges that businesses face when working with Instagram. What do you think? 1. Knowing which hashtags to use – and how many. Hubspot recommends avoiding enormously popular hashtags, and instead focusing on more specific keywords. "Even though niche hashtags have fewer posts, they typically have a more dedicated community following them". Additionally, their report explains that using lots of hashtags doesn't seem to hurt post performance....

April 4, 2022
Mike Hauben
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Repetitive Long-Term Branding

Much of the marketing battle is simply having people remember your name. In an age where people consume information at a rapid fast rate, it’s rare that anyone ever buys anything - let alone pays attention to you - right away. That’s why it is so important to constantly show your ads to your audience online. Potential customers usually need to hear about your business for a while before they purchase. Some businesses don’t need long-term...

November 22, 2021
Mike Hauben
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