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Long Island Web Design & Digital Marketing Pros

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Understanding Google Performance Max Ads

Performance Max is an automated goal-based campaign type that uses machine learning to serve audiences a relevant ad with an optimal bid to maximize campaign performance. An advertiser selects a marketing objective and then chooses the conversion goals that support the objective. To ensure that your campaigns are optimized to drive the best ROI through automation, assign more than one goal and different values to conversion to a single campaign. With a focus on...

September 14, 2022
Mike Hauben
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Repetitive Long-Term Branding

Much of the marketing battle is simply having people remember your name. In an age where people consume information at a rapid fast rate, it’s rare that anyone ever buys anything - let alone pays attention to you - right away. That’s why it is so important to constantly show your ads to your audience online. Potential customers usually need to hear about your business for a while before they purchase. Some businesses don’t need long-term...

November 22, 2021
Mike Hauben
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Understanding the Buyer Journey For Marketing Success

There are specific steps that a buyer takes from the time they meet your brand to the time they purchase your product. This is called the “buyer’s journey”, and it’s essential to understand this if you want your digital marketing to pay off. The buyer’s journey  is typically broken down into five distinct stages: Problem-Aware Solution-Aware Consideration Decision/Purchase Post-Purchase 1. Problem-Aware “My hand hurts” In this first stage, consumers are aware that they have a problem that requires resolution. In search of...

October 8, 2021
Mike Hauben
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Today’s Proven Marketing Tactics

2022 is almost here, and many local businesses are looking at this year as their big breakout. So how can we leverage all the digital tools available to make that happen? In this article, I'll review the most common (and powerful) online marketing channels available and give a few tips on how to make them work for you. Website Although your website isn't a "marketing channel", I felt it was important to put this first....

September 30, 2021
Mike Hauben
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