Content Marketing Works.
I believe that creating the right content and distributing it correctly is one of the single biggest things you can do to make your marketing successful. Social media, SEO, and basically all of digital marketing relies on content. Facebook is simply a content sharing platform. Google ranks your site largely based on the content on your site. Effective email campaigns rely on proper content strategies as well. Simply put, marketing in today's digital landscape is hugely about the content you distribute - and how you promote it.